American Society of Horticultural Science September 21, 2010, news release:
A research team from the University of Florida designed a web-based survey that investigated the awareness, perceptions, and interest in native wildflowers among Florida college students enrolled in plant-related disciplines, and discovered some corresponding recommendations for educators.
While the survey results showed that students had a generally low awareness of native wildflowers, they expressed high levels of interest in learning more about the identification or cultivation of these species, seeing wildflowers (particularly on college campuses), and using wildflowers in different settings. Students also noted a preference for purchasing native wildflower seeds or finished plants from local retailers.
Read more here.